Keep it real.
When you've been on a skateboarding for more of your life than you've been doing anything else, nothing sounds worse than the thought of having to leave it behind forever when you retire. These were the thoughts of Jim Thiebaud and Tommy Guerrero in 1991 when they founded Real Skateboards, with the help of Fausto Vitello.
The two had known each other for some time already; they skated the same spots, rode with the same friends, and were both riding for Powell Peralta at the time. Their plan was never to create the world's most famous skateboard company... all they wanted to do was make sure the raw power of skateboarding would never disappear, and that no skater would ever be told that they had to "grow up".
The brand also believes that "skateboarding can be a positive source for change". They regularly run campaigns to donate proceeds from particular sales of decks or collaborations to charities like Children's Hospital and Research Center Oakland, or relief for childhood leukemia, or the 2011 earthquake in Japan.
Real boasts some of the biggest names in skateboarding: Ishod Wair, Kyle Walker, Mason Silva, and Zion Wright, to name a few. The sky is the limit for Real, for real. Some of their most iconic footage is the series that started in 2012, Pushing. Skaters head to various parts of North America to push the streets they call home to their limits.