TAION launched in 2016 with an expertise in inner down jacket transformed into fashion utility brand from Japan. The brand “TAION” named after a Japanese word meaning “body temperature.” Taion develops advanced designs while maintaining functionality, and each piece becomes a timeless classic. This lifestyle brand strives for high quality with affordable and sustainable approach.

TAION has worked in the past with established brands such as Gramicci, Pendelton, Merci or White Mountaineering.