Brand

Vans Skate

Vans, or the Van Doren Rubber Company, has been around since 1966. Some of their silhouettes have been preserved to this day; the Authentic and Old Skool models are staples in every shoe cabinet, and reinvent themselves year after year. The end to this success story is far from sight.

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Vans, since 1966.

In 1966, Paul Van Doren made the Sk8 Hi, the first shoe specially designed for skating. At the time, this meant increased stability compared to the shoes of their competitors. This makes sense, considering that most skateboarders were relying on thin boat shoes and canvas shoes to pursue their passion. The original skate shoe gave rise to the waffle sole, the pattern to which (although now replaced with more advanced rubber compounds) has been preserved to this day. Vans is known around the world as a synonym for skateboarding shoes, and remains a true original.

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Waffle icons: Old Skool & Authentic.

The Vans Old Skool shoe is a classic Vans model and one of the most famous skate sneakers ever. In 1977, the Old Skool was introduced to the market under the name Style 36. The simple, narrow-cut, and elegant sneaker quickly made its way into the mainstream. Its compatibility with various outfits helped the Old Skool become loved by all. The clean look, along with enormous board feel, meant the shoe was happily worn by everyday citizens and hardcore skaters alike. The Authentic, advertised under the name Style 95, is also an all-time favorite in skating circles. Its waffle sole, low-cut and extremely clean silhouette proved itself as the weapon of choice for skaters since 1966. There is still no better way to go from skatepark to park bench without changing anything but your sweat-stained t-shirt.  

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The modern age.

Vans knows it has a legacy to maintain. But this hasn't stopped the company from innovating skateboard sneakers. This is especially true of the pro-model of Vans team rider Anthony van Engelen. Vans has added all of its existing Duracap ™, Rapidweld ™, Luxliner ™ and unique Ultimatewaffle technologies to the shoe. This wasn't the only signature model that got special treatment. The signature models of Elijah Berle, Gilbert Crockett, Chima Ferguson, and Kyle Walker are brimming with Wafflecup sole and Ultracush® cushioning systems. In other words, more home runs. 

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