Brand

Fucking Awesome

Fucking Awesome was founded by Jason Dill and Anthony van Engelen. Since day one, the company has made no compromises when it comes to controversial graphics. However, the success of FA outside of skateboarding culture proves that the two founders were on to something. Made in the USA.

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The Fucking Awesome history.

Jason Dill was not and will never be a simple character. There are few skaters who influence skateboarding quite like Dill. After a break from the raucous of his heyday, a difficult phase of his life, Fucking Awesome began to take shape, one step at a time. Jason Dill achieved pro status at a young age, and his part in Alien Workshop videos like Photosynthesis were legendary, revealing the genius of his skateboarding and his creative aura. Growing up on the east coast of America, Dill, like so many other East Coast skates like Ryan HickeyRickey Oyola, and Danny Supa, never met the stereotype of the typical California skateboarder.

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There was a small shop on New York's Lafayette Street called Supreme that eventually became a meeting place for the New York skateboarding scene. It was also the shop that bought and sold Jason Dill's hand-printed t-shirts for several years. He occasionally did collabs with brands like aNYthing and Etnie's footwear. The only thing that kept the shoe from going to Europe was of course the controversial Fucking Awesome logo. FA grew steadily over time, and Dill acknowledged that he was not a businessman, and was struggling to handle the business, and also stay on top of his health. Added to this was the fact that Alien Workshop, one of the most renowned skate brands in the world, was more or less falling apart, and Dill was without a sponsor. So Dill decided to move to California, a decision that had an impact not only on him, but also on the global culture of skateboarding.

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The fucking breakthrough.

After spending most of his life in New York, Jason Dill began a new phase of his life in 2011. Having arrived in California, it was high time to stand on his own two feet. A collaboration with Vans was the first step he needed, and soon after teamed up with his close friend Anthony van Engelen to develop a proper skate brand. Fucking Awesome. At the same time, former Alien filmmaker and friend of Dill's William Strobeck, with some local talent, filmed for Supreme's first full-length video called "Cherry." Jason and AVE quickly recognized the potential of these kids and the video project. In 2013, the first Fucking Awesome boards came out, and from then on they also supported Bill Strobeck's videos. In 2014 Supreme presented their video "Cherry," and the then young skateboarders such as Tyshawn Jones, Sage Elsesser, Sean Pablo, Nakel Smith, and Kevin Bradley helped to make the big breakthrough. They all got signed to Fucking Awesome.

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A little later came Dylan Rieder and Gino Ianucci, two heavyweights on the skateboard scene, as well as the talented Elijah Berle. This special mix of team riders, the contemporary subversive graphics and above all the focus on the quality of the products were and are the success of this unique brand.

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