Brand

Dime MTL

The Montreal skate brand is another phenomenon of the development of the internet. It all began with a skate crew. After putting out really good wicked funny skate clips of themselves and the Canada skate scene, a first collection followed, and every collection after that. The marriage of a quirky and nostalgic style has a true home at Dime HQ.

[column_left]

DIME, quality made in Canada.

Dime relies on much more than just simplicity to put themselves on the map. Though the skateboarding brand as we know it now is larger than life, the crew had been putting out short clips as early as 2005. As in most tight-knit communities, the skaters had known each other since they were kids. The core Dime team started off with the likes of Eric Riedl, Phil Lavoie, and Alexi Lacroix. For better or for worse, Lavoie, who filmed much of their videos, has made wild aspect ratios and graphic trickery a crucial part of the Dime story. Chatoic good, for sure.

Dime, short for dimestore, landed on a logo inspired by Dior, a sweet juxtaposition to their goofy antics and super technical skateboarding. Slowly but surely, musicians and celebs started hyping the brand, and Dime would go on to collaborate with Vans and DC Shoes.

[/column_left]
[column_right]

Dime_03

[/column_right]
[column_left]

The Dime Glory Challenge.

Dime is also the proud parent and organizer of one of skateboardings most innovative contests of all time, the Dime Glory Challenge. Not only is the display of talent unreal, but the imagination it takes to invent a ramp to ramp twenty foot wall ride and a ledge of flames is unrivalled. Long may they reign!

[/column_left]
[column_right]

[/column_right]