Brand

Call Me 917

Call Me (917) may seem like a strange name for a skateboarding company, but Alex Olson, darling of the New York skateboarding & fashion world, asks you to trust the vision. While Call me (917) is only available in select skate shops, you can also find his 70s subculture inspired label Bianca Chandôn in select fashion boutiques around the world. Made in the USA.

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WTF (917) 692-2706?

Alex Olson entered the skateboarding scene alongside his father, California skateboard legend Steve Olson. Growing up in Santa Cruz in the late 80's and surrounded by his dad's pro skateboarding buddies was surely quite the formative experience. Alex's skateboarding talent quickly attracted the attention of one of the most influential skateboarding companies in the world, Girl Skateboards. From the very beginning Olson's style on and off the skateboard were one-of-a-kind. It became clear that Alex Olson would develop into a rad dude with and his own perspective on skateboarding.

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Call-Me-917

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Welcome to New York City!

An important step in Alex's development as a skateboarder was the decision to move to New York, where a vibrant and inspiring group of people were emerging. Fashion, music, and photography were all key players in the formation of Call Me (917). Catalysts like Quartersnacks crew-members Max Palmer, Nik Stain, and Cyrus Bennett representing the American delegation, and eventually Vincent Touzery and Hugo Boserup in Europe, would eventually appear in the 2019 video (917) 692-2706, guns blazing.

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