Fashion and sustainability.
There is a lot of ground to cover when it comes to making a positive impact on the planet. In the fashion industry, the shortcomings of production methods, waste management, ethics of worker treatment, and the use of materials are not always thought of when producing a garment.
This is why we work together with brands such as Patagonia, Arvin Goods, Flannel, Stan Ray, Howlin or Battenwear, companies who are making an effort to produce their products as locally as possible, or pay close attention to the materials used and how they are disposed of. Though our standards and expectations are high, we are also realistic, and know that some of the brands we support still have some catching up to do.
However, we try to be optimistic, and give credit where credit is due. A great example of a brand that produces at least a portion fo their collection regionally is Polar Skate Co., who make their clothing, and even their shoes, exclusively in Europe. This is also true for brands like The Quiet Life or Dime, who produce a large part of their products in the USA or Canada. There is still so much work to be done, but we believe that it is better to take small steps toward sustainability, than none at all.
The influence that skateboarding and environmental awareness has on the fashion world is impossible to deny, and we look forward to a future where streetwear and outdoor apparel can give back to the nature and cityscapes to which we owe our lives.