Nike SB x Polar Skate Co.

Before-Emile
The swedish Skatebrand Polar Skate Co. teamed up with global Player Nike SB for the first exclusive collaboration.

Pontus Alv, the mastermind behind the Brand Polar Skate Co., gives Air Trainer 1 Low a comeback. The silhouette was already in early 2000 in the Nike SB collection, but also as a limited edition. The Air Trainer was originally released in 1987 and is something like the Crossfit sports shoe. The idea behind the shoe was that you can use this for all kinds of sports - similarly versatile was also the advertising medium of the sneaker - all-round athlete Bo Jackson who was next to football- and baseball professional was in his time as the innermost idea of ​​the ultimate athlete. The advertising journals were adapted for the collaboration and provided with a certain irony. In addition to the Air Trainer 1, there is also a Blazer Low in the collection, which blends seamlessly into the common vintage look with its blue and white color scheme.

• ONLINE RELEASE 10.JUNE 12:00pm CET •

• IN-STORE RELEASE 11.JUNE 11:00am CET •

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