adidas Skateboarding x UNITY Press

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There are a lot of reasons to be mad at the world, and there are a lot of people just waking up to what real and tangible activism means to them. That means us, too

There are a lot of reasons to be mad at the world, and there are a lot of people just waking up to what real and tangible activism means to them. That means us, too. We have been thinking and reflecting a lot lately about ways we can fight systems of oppression using our voices and the powers we have as a company, and one of those ways is by supporting brands that support the people we love. With pride month upon us, that means celebrating the LGBTQIA folx that bring spirit and meaning to all of our lives. We are proud to stock brands that share these values with us, even the big brands like adidas who make an effort to partner with skateboarding crews like UNITY. Skateboarding is and should always be for everyone, and even though retail may not be the thing that changes the world, it’s a start. Their latest collaboration is available in the skateshop now, and includes apparel and a shoe in a white color way and navy, with bodies of all shapes and sizes drawn on the leather to keep you company. And in case you needed a reminder, which minority folx could really be using about now, the words DON’T BE AFRAID OF WHO YOU ARE!!!!! There is a link in the UNITY skateboarding instagram page bio for places that need money, if you are able. Watch this space for incoming updates. We are sending love to those who need it. Stay safe out there.

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